01
ShredFast
Ambition. Discipline. A movement worth joining.
CONCEPT · DIRECTION · FILM · EDITINDEPENDENT MIND. FULL-SERVICE CREATIVE.
STRATEGY STORY SCREEN
YOUR BUSINESS
NEEDS TO BE SEEN.
VIDEO IS HOW.
People scroll past ads.
I make video they stop for.
THE IDEA, IN ACTION 01 / PLAY
A little storytelling. A lot of intention.
I plan, write, shoot and edit the videos that bring your business new customers, from paid ads to everyday social content.
SCROLL FOR THE GOOD STUFFGOOD COMPANY.
A few brands I’ve worked with
01 / THE THINKINGBUSINESS GOAL FIRST. CAMERA SECOND.
You know you need videos.
You just don’t know
what to say in them.
Tell me what you sell.
I’ll find the story that sells it.
What makes someone care? What makes them keep watching? What makes them take the next step? That’s where I start. Then I turn the answers into videos with a job to do.
Here’s what that looks like02 / SELECTED WORKTHE OBJECTIVE. THE IDEA. THE EXECUTION.
LESS TALK.
PRESS PLAY.
Different businesses. Different stories.
The same depth of thinking.
02
The Castle Tavern
A family story people wanted to follow.
STRATEGY · INTERVIEWS · FILM · EDIT04
Caribou Coffee
From the social feed to the café screen.
SCRIPT · PRODUCTION · FILM · EDIT05
Vintage Wholesale Supply
Turning a buyer’s hesitation into a conversation.
STRATEGY · CONCEPT · VIDEO / WITH 99 GROWTHPERSONAL CASE STUDY / @FABIANAGRAMTRIAL REELS / 30 DAYS
FROM 125K
TO 11.6 MILLION
views in one month.
I used Trial Reels as a creative testing ground: trying different hooks, edits and text, studying retention and shares, then improving the content with every test.
- 98.5%
- Views from
non-followers - +2K
- Followers gained
in three weeks
See the before-and-after Insights
My Instagram Insights · February–March 2026
THE EDITING ROOM / PERSONAL WORKFEATURING ME. EDITED BY ME.
THE MAGIC IS
IN THE EDIT.
One creative mind.
In front of the camera.
Behind every cut.
Three personal edits exploring transitions, rhythm and visual storytelling. Press play with the sound on.
01 / VISUAL STORYTELLING00:33
A whole new world.
One cut away.
Scene changes. Visual effects. A story in motion.
02 / OUTFIT TRANSITIONS00:09
New look.
Same beat.
Movement and music, cut to connect.
03 / FASHION IN MOTION00:09
An ordinary street.
A different feeling.
Fashion, atmosphere and a little editing magic.
The details make the difference.
The edit makes you feel it.
03 / WHAT I DOONE CREATIVE PARTNER. THE WHOLE PICTURE.
FROM “WE NEED CONTENT”
TO “NOW WE KNOW WHAT TO SAY.”
I give your brand an identity, a story and a direction you can keep creating from.
01 / THE IDEA
Creative strategy
& concepts.
Find the angle your audience will care about. Then build the story, the hook and the script around it.
- Audience & offer
- Campaign concepts
- Scripts & storyboards
02 / THE SHOOT
Direction
& production.
Bring the idea to life. From directing interviews and talent to capturing the small moments that make a story feel real.
- Creative direction
- Filming
- Brand storytelling
03 / THE FINAL CUT
Editing
& social content.
Make every second earn its place. Pacing, sound, captions and the right ending, shaped for the screen it’s going to live on.
- Paid ad creatives
- Short-form video
- Platform formats
04 / THE PERSON BEHIND THE IDEASHI, I’M FABIANA.
I find the story.
Then I make it
work on screen.
I’m Fabiana Palano. Creative strategist, director and video creator. I ask the questions that uncover what makes your business interesting, then carry the idea all the way to the final edit.
From a family restaurant in London to a fitness brand expanding into new cities, my work connects business thinking with something people can feel.
You have something worth selling.
Let’s make people want it.
PORTFOLIO (opens in a new tab)
A few useful details
Before we
get started.
What am I hiring you for?
Creative strategy and video production: defining the audience and message, developing the concept, directing and filming, then editing videos for your paid ads or social channels. We agree the deliverables around your business goal.
Do you run the paid ads too?
The core service here is the creative strategy and videos used in your campaigns. Ad buying, budgets and account management should be agreed separately; they are not automatically included in video production.
Can we start with an existing brand or a new account?
Yes. The starting point is your offer and audience. Whether you’re launching or rethinking existing content, I develop the creative direction around where you are now and what you want the content to achieve.
Can you work with footage we already have?
We can assess your existing material against the concept. If it supports the story, it can become part of the campaign; if key moments are missing, we plan the footage needed.
How much does a project cost?
Scope comes first: the strategy, number of concepts, production needs and final deliverables all shape the quote. Send me a little about your business and what you want to achieve so we can define the right project.
05 / YOUR NEXT GOOD IDEA STARTS HERELET’S TALK.
TELL ME WHAT
YOU SELL.
I’ll find the story that sells it.
Start with a free strategy call.